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How to shop smarter: Avoiding impulse buys without the guilt

  • orianetonnerre
  • May 30
  • 2 min read

If you’re looking for another rigid shopping checklist,the kind that tells you to write a wishlist, stick to a plan, and never stray; I’ll stop you right there. This isn’t that.


Because let’s be honest: traditional shopping advice sounds great in theory. Make a list, fill the gaps in your wardrobe, and shop with purpose. But in practice? It often leads to frustration, not well-thought decisions, and a closet full of “almost” right pieces.


I know because I’ve been there. I used to shop strategically, following the list of “needed” items, only to come home with things that felt fine, but never truly exciting for me. That’s when I realized I needed a different approach. One that wasn’t about rules, but about intuition.



 Woman with pink cropped blazer holding a lot of shopping buys, impulse buys, shopping

The secret? Stop shopping out of necessity !


It sounds counterintuitive, but hear me out. Because for me, this is one of the way to shop smarter. Picture this: your favorite coat finally gives out, and now you need a replacement. You’re on a mission, searching for something (anything?) that will do the job. And what happens?


Shopping becomes stressful. You’re not browsing for joy; you’re on a hunt, it feels like rushing and the pressure is real.


You’re more likely to settle. After hours of looking, you find a coat that’s just okay. Not thrilling, not you, but it’ll do.


And that’s the trap! Shopping from a place of urgency rarely leads to pieces you love, only ones you accept.


The joyful approach to shopping


What if, instead of shopping only when you need something, you decided to shop smarter, when you felt in the mood for it ?


1. Shop when you’re inspired, not when you’re desperate.


The best discovery happen when there’s no pressure. No checklist, no obligation just taking time to find the next piece you love. Remember that when you allow yourself to browse without urgency, you’re more likely to find pieces that truly resonate with your style.


2. Get comfortable walking away empty-handed.


Not every shopping trip has to end with a purchase. In fact, some of the best ones don’t. When you remove the pressure to buy, you make space for selectivity. The kind of mind that leads to a wardrobe of only “perfect” pieces.


3. Adopt a “love it or leave it” rule.


If a piece doesn’t make you feel confident, excited, and like yourself, don’t take it home. Your wardrobe isn’t a collection of compromises; it’s a reflection of your identity.


By changing how you shop, you are letting inspiration, and not the urgency, to guide you. With experience, you’ll naturally avoid impulse buys. You’ll build a wardrobe of things you love, rather than things you just own. And your confidence and style will grow with your choices.


Because at the end of the day, shopping isn’t just about buying new clothes. It’s about creating a wardrobe that reflects you. 

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