Why you should invest in nice lingerie?

There’s a certain kind of confidence that comes from wearing beautiful lingerie. Not for anyone else. Not to seduce, impress, or reveal. But just for you. For how it makes you feel.

Even when no one sees it, you feel it. The softness of a silk strap against your shoulder. The way lace hugs your skin just right. The simple act of slipping into a matching set that makes your reflection feel a little more… together. And maybe little more like yourself.

Because let’s be honest: lingerie isn’t just underwear. It’s self-care, it’s confidence, it’s the foundation of how you present yourself to the world. And yet, so many of us throw on mismatched pieces without a second thought, as if what’s underneath doesn’t matter. But it does.

Photographer: Matthieu Guillermoz

My story started in a small boutique

I still remember the first time I walked into a real lingerie boutique. Not a chain store. Not fast fashion. A quiet little shop run by a woman who knew everything there was to know about lace, fit, and feeling. I must have been around fourteen and a little unsure of myself. Maybe even a little intimidated by all the red satin and black lace that felt way too grown-up for who I was back then.

She took one look at me, measured me with her eyes, then disappeared into the back and came out with something completely unexpected. No lace. No drama. Just the softest peach-orange set with delicate turquoise embroidery. Subtle, unusual, and perfect.

It was the first time I realized that lingerie didn’t have to be sexy to be beautiful. That it didn’t have to be for anyone else to be powerful. And maybe most importantly, that it could reflect who I was, not who I was trying to become.

I kept going back to that boutique until it closed. Even now, I rarely buy lingerie from big brands directly. I prefer the smaller places. The ones where the women working there are true enthusiasts. Passionate about fit, texture, craftsmanship. Where they chose every pieces they will sell and it feels like a hidden treasure.

When it fits right, your body follows

A well-fitted bra doesn’t just look better. It changes the way you hold yourself. Literally. It lifts, supports, and relieves the tension that too-tight straps or misshapen cups can create. You stand taller without realizing. You breathe deeper. Your shoulders drop.

And while I’m no expert in health field, I think we’ve all heard enough about endocrine disruptors, harsh synthetics, and skin irritation to know that what touches our body matters. So yes ! your lingerie should be beautiful. But it should also be breathable, kind, and safe. Because this is what rests against the most intimate parts of your body. It’s worth paying attention.

Photographer: Matthieu Guillermoz

A personal ritual, not a performance

A good lingerie drawer isn’t about having dozens of sets. It’s about having a few that actually make you feel something. A color that lifts your mood. A texture that feels like a soft secret. A piece that reminds you of who you are on the inside, not just the outside.

There’s a reason a matching set feels different. It’s not just about coordination. It’s about care. About the small joy of feeling put together even when no one else will know. Like making your bed just for yourself. Or lighting a candle in a room no one else will enter. It’s a way of saying: I matter. Even now. Even in this moment.

It’s not about being polished. It’s about being present.

So, if you’re going to invest…

If there’s one piece in your wardrobe worth investing in,even when the budget feels tight, I’d argue it should be this one. Because lingerie is more than just the start of your outfit. It’s the start of how you feel.

And isn’t that what style is really about?

Not what’s visible. But what’s true.